We help you increase revenue and brand awareness by leveraging your happiest customers.

Paid Ads Don't Work on Developers

72% of Developers use Ad Blockers.

Developers Using Ad Blockers

We're different

We work with our clients to help them better market to developers through more authentic marketing angles. Developers listen to people they trust — leverage your happiest customers through positive word-of-mouth advertising.


Collaborative Coaching

Developer Marketing

Through coaching calls and campaign execution, we help you better target your developer audience. We brainstorm lots of ideas and make a backlog we execute on together.

Campaign Execution

Depending on your budget & plan, we work with you to complete campaigns each month that help increase your brand awareness.

Extension of Your Marketing Team

Consider us an extension of your marketing team — helping you accelerate your current efforts or providing a team you have not built yet.

Sneak Peek

Devocate — Advocacy Platform

Fully-featured advocacy platform built to engage and leverage your happiest customers.

Our advocacy platform includes a variety of awesome features like an advocate portal, fully-featured community, customer happiness workflow, customer engagement tools, social listening & recruiting tools.

Tessa Kriesel

Our Founder

Tessa Kriesel has created multiple developer influencer / advocacy programs for tech startup companies. She is a developer herself and understands business and influencer marketing. Tessa makes friends easily through her transparency and human compassion. She focuses on getting to know each company she works with to provide the most value.

Our Capabilities

Collaborative Coaching

We work one-on-one with your company to build an influencer program and create campaigns that will drive your power users to increase your brand awareness.

One-time Campaigns

We work one-on-one with your company to create a one-time campaign to increase brand awareness that drives your power users to participate with rewards that motivate.

Influencer Tracking

Our proprietary methods, and future product offering, discover, track & report on your influencers and your campaigns ensuring you see the ROI of your program.

Influencer Database

What are we best at? Building strong relationships with developers. We are constantly building our database of influencers for use with campaigns.


We help companies create online communities that foster collaboration & communication between their users, power users & team members.

Twitter Engagement

We help companies create their Twitter strategy. Most developers use Twitter as their primary social media platform—we create strategies that are sustainable and engaging.

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